Full SKAdNetwork Guide you can find here that explains everything you need to set up the Koneo platform to handle the SKAdNetwork framework the right way.
SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. Specifically, as it relates to the following:
- IDFA (the iOS Advertising Device ID) – Usage now requires explicit user consent and the opt-in rates are expected to be very low. Most of the advertisers already decided not even to ask the users for permission. This effectively ends the IDFA as a reliable identifier of users.
- Attribution – Apple is effectively taking attribution in-house in an effort to ensure user privacy. User clicks will no longer be routed through any third party attribution provider (MMP).