WHAT IS NATIVE ADVERTISING?

A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

Native Ads are Unique on Mobile

Mobile native advertising is a format of advertising that takes advantage of the form and function of the surrounding user experiences, all of which are indigenous to the wide variety of mobile devices.

Native advertising is distinct from content marketing. Where content marketing aims to match content and format, native advertising, at least on mobile devices, is primarily an ad format that matches the style of the site or app where it serves. Moreover, native advertising can be bought programmatically, whereas content marketing usually requires editorial involvement.

An outcome of Native advertising is higher engagement with the viewer, which can help marketers with objectives including branding, as with in-feed ads, or performance, with search or app downloads formats, for example.

SCALABLE TECHNOLOGY

TYPES OF NATIVE AD INTEGRATIONS.

In-Feed Native Ads

Search and Promoted Listings

Content Recommendation Widget

Custom Content Units

WHY GO NATIVE?

PEOPLE SEE NATIVES

25% more consumers are measured to look at in-feed, native ad placements more than standard banners.

VIEWED AS EDITORIAL

Consumers look at native ads 2X more than editorial content and spent the same number of seconds viewing.

MOBILE BRANDING

97% of mobile media buyers report that native ads are very or somewhat effective at achieving branding goals.

PURCHASE DRIVERS

Native ads register 18% higher lift in purchase intent than banner ads.

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